We would like to include some information here to help facilitate a better understanding of what it takes to achieve a good sign. Signs are a unique form of advertising that must communicate a message to an audience which is in motion and at a distance which varies continuously.


When it comes to signs, size matters. A sign’s main function is to direct potential customers to your place of business. A proper site survey will determine the lines of sight for your business and decide the recommended letter height required for readability. It is also important that the lettering be spaced out, or kerned, for distance viewing. As a rule of thumb, anything less than 6” tall won’t be read by motorists on a highway, and for good impact consider using 12” tall letters or more.

Fonts and Colours

While most large businesses have professionally designed graphics with specifications for signage, it is helpful for smaller businesses to get a sign professional’s help in designing or modifying their graphics for use on a sign. There are many factors that determine the effectiveness of a lettering style, including stroke width or weight, and good contrasting colours as demonstrated in the following chart.

Fonts also have different versions for different purposes, such as narrow versions for use when a long word or phrase needs to fit into a confined space, and extended versions for use when the letter height is restricted.

File Formats

For production we require vector art files of your company logo. Vector files use mathematical formulas instead of photographic resolution, so they can be increased to any size without becoming pixelated. Please make sure that all of the text in your artwork has been converted to curves or outlines before sending – there are millions of fonts out there and this is the only way to ensure your text appears exactly as you want it. We accept files with the following file extensions:

  • .cdr (Corel Draw)
  • .ai (Adobe Illustrator)
  • .eps (encapsulated post script)